Chatbot Laws · verified Oct. 21, 2026
A person may not use an AI chatbot or similar technology in trade and commerce in a way that could mislead a reasonable consumer into thinking they are talking to a human, unless the consumer gets a clear and conspicuous notice that it is not a human.
Who must comply
Any person using a chatbot or other computer technology in trade and commerce with a consumer. The act does not define 'person' or 'consumer'.
What it requires
| AI disclosure | Chatbot use with a consumer must come with clear and conspicuous notice that the consumer is not engaging with a human whenever the use could mislead a reasonable consumer.When: Whenever use could mislead a reasonable consumer; no set interval§ 1500-DD(2) |
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Enforcement
| Enforced by | Remedies of the Maine Unfair Trade Practices Act§ 1500-DD(3) |
|---|---|
| Private lawsuits | Not stated |
| Penalties | A violation is a violation of the Maine Unfair Trade Practices Act; the act sets no separate penalty amount. |
Key dates
- Chatbot disclosure duty in trade and commerce takes effect
Related laws
- Maine LD 2082AI in mental health servicesIn effect since July 29, 2026
Sources
- Maine Legislature LD 1727 page Supports: enactment and signing June 12, 2025, Chapter 294.
- Chaptered law, P.L. 2025 c. 294 Supports: text of § 1500-Y.
- Maine Legislative Digest, 132nd First Regular and First Special Sessions Supports: non-emergency laws of the First Special Session take effect Sept 24, 2025; enacted law summary of P.L. 2025 c. 294.
- 10 M.R.S. § 1500-DD Supports: Current section number and text.