Chatbot Laws · verified Oct. 21, 2026
Suppliers of generative-AI mental health chatbots must disclose the bot is AI before use, after 7 days away and when asked; may not sell or share users' health information or chat input; and must label ads and not target them from chats. A filed safety policy gives an affirmative defense.
Who must comply
Suppliers of a 'mental health chatbot': generative AI that holds therapy-like conversations and is represented, or reasonably believed, to provide or help manage mental health care. Scripted-only tools and tools that only connect users to human therapists are excluded.
What it requires
| AI disclosure | Supplier must have the chatbot clearly and conspicuously disclose to a Utah user that it is AI and not a human.When: Before first access, at the start of an interaction after 7 days of non-use, and whenever the user asksUtah Code § 13-72a-203 |
|---|---|
| Therapy and licensed titles | A supplier that files a written safety policy with the Division of Professional Licensing, documents the chatbot's development and follows the policy has an affirmative defense to unlicensed-practice claims; the law does not recognize a chatbot as a licensed therapist.§ 58-60-118 |
| Data limits | Supplier may not sell or share a Utah user's individually identifiable health information or chat input with third parties (limited exceptions, including HIPAA-bound functionality vendors). Ads must be labeled and sponsorships disclosed, and chat input may not be used to decide, select or customize ads (except for the chatbot itself).§§ 13-72a-201, 13-72a-202 |
Enforcement
| Enforced by | Division of Consumer Protection§ 13-72a-204 |
|---|---|
| Private lawsuits | No |
| Penalties | Administrative fine up to $2,500 per violation; in a Division court action, injunction, disgorgement and a fine up to $2,500 per violation; civil penalty up to $5,000 per violation of an administrative or court order; Division recovers attorney fees, costs and investigative fees if it prevails. |
Key dates
- Whole act takes effect
Related laws
- Utah SB 226Artificial Intelligence Consumer Protection AmendmentsIn effect since May 7, 2025
Sources
- H.B. 452 bill page and status, Utah Legislature Supports: to Governor Mar 13, 2025; Governor signed Mar 25, 2025; enrolled text.
- H.B. 452 Enrolled Copy, Utah Legislature Supports: All provisions, effective date May 7, 2025.
- Utah Code 13-72a-204 (effective 5/6/2026) Supports: Current penalty text; history line citing Chapter 95, 2026.
- Utah Code Chapter 13-72a Part 2 Supports: Chapter 269, 2025 enactment history.
- S.B. 38 Consumer Protection Modifications (2026) Enrolled Supports: Amends 13-72a-101 and 13-72a-204, effective May 6, 2026.
- Utah Code 13-72a-204 (current) Supports: text as amended by Chapter 95, 2026.