Chatbot Laws · verified Oct. 21, 2026
A business using generative AI to talk with a consumer must say it is AI if the consumer clearly asks. Licensed professionals must prominently disclose AI use in high-risk interactions. Clear disclosure at the outset and throughout is a safe harbor.
Who must comply
Suppliers using generative AI to interact with individuals in consumer transactions, and individuals in Commerce-regulated occupations (licensed or state-certified) who use generative AI to provide services.
What it requires
| AI disclosure | Consumer transactions: on a clear and unambiguous request, the supplier must disclose the person is dealing with generative AI, not a human. Regulated occupations: prominent disclosure when the interaction is high-risk (sensitive data, or advice relied on for significant financial, legal, medical or mental health decisions). Safe harbor if the AI clearly discloses it is AI at the outset and throughout.When: On request (consumer transactions); verbally at the start of a verbal interaction and in writing before a written one (high-risk, regulated occupations)§ 13-77-103; safe harbor § 13-77-104 |
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| Therapy and licensed titles | Regulated-occupation providers using generative AI must follow their occupation's requirements and disclose high-risk AI interactions.§ 13-77-103(2) |
| Other duties | It is no defense to a consumer protection violation that generative AI made the statement or took the act.§ 13-77-102 |
Enforcement
| Enforced by | Division of Consumer Protection, Attorney General (counsel to the Division) and Consumers (Utah Consumer Sales Practices Act, § 13-11-19)§ 13-77-105; § 13-11-19 |
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| Private lawsuits | Yes |
| Penalties | A violation is a violation of Utah Code § 13-11-4(1). Administrative fine up to $2,500 per violation; in a Division court action, injunction, disgorgement and fines up to $2,500 per violation; up to $5,000 per violation of an order. A consumer who suffers loss may recover actual damages under § 13-11-19. |
Key dates
- New AI consumer disclosure chapter takes effect
Related laws
- Utah HB 452Artificial Intelligence AmendmentsIn effect since May 7, 2025
Sources
- S.B. 226 bill page and status, Utah Legislature Supports: Governor signed Mar 27, 2025; enrolled text; repeal date change for Chapter 72 only.
- S.B. 226 Enrolled Copy, Utah Legislature Supports: Disclosure rules, safe harbor, penalties, effective date, repeal of 13-2-12.
- Utah Code Title 13, Chapter 77 Supports: codified sections 13-77-101 to -106; 'Enacted by Chapter 465, 2025 General Session'; technical renumbering note.
- Utah Code 13-11-19 Supports: consumer private actions under the Consumer Sales Practices Act.